Sports brand clothing industry is expected to become the new growth bright spot

From scratch, from the non-mainstream to mainstream, with the development of the times, sports brand in the national fitness trend of gradually leading the fashion trend and successfully seized a large number of women in wardrobe space. Looking back at history, the modern Olympic movement and the impact on the role of women's sports apparel should not be overlooked.

After the 20th century, women entered the growing influence of the Olympic Games, a large number of women's participation in sports at the same time, it raises a big women's sports apparel consumer market. At the same time, a large number of women's sportswear and accessories have emerged, the new campaign materials are also more suitable for the increasing use of the woman sportswear, not only women's swimwear to be improved, but also appeared in ski equipment, climbing, and so the kinds of professional sports apparel.

Beginning of the 20th century, 80 years later, recreational sports has become a new urban career women fashion, which allow a variety of sports and leisure equipment for its convenience and style of the advantages of integration has become essential for women's lives. The growing number of designers have also recognized that women's leisure sports goods market, the huge demand. In today's women's apparel market, affected by the movement traces of clothing everywhere, such as: lining with a breathable wind raincoat, hiking shoes, multi-trim, boots, canvas backpacks, caps and so on. These women's dress has gradually detached from the sportswear category, but have become an integral part of everyday dress.

When the male skin care products on the market catch-up growth occurs when the signs of women's products in the sporting goods market, the growth rate of women's products can not be underestimated. With the increase in the number of women to participate in exercises, blending elements of fashion, and sexy women's sports apparel market has been greatly optimistic about the future.


Today's women's sports shopping plaza, so that women feel more at home in the warm, comfortable, blue and white lights shone on a dark wooden floor, the facilities look more like a family furniture, rather than the wooden shelves, next to decorated with white orchids. In addition to women, to create a comfortable shopping environment, the other is to re-design movement for women's shoes and sports apparel. For the vast majority of women, they are used in a number of sports does not necessarily require a high performance, but must first be comfortable.

Women's supplies must be designed to adapt to changing pace of women, the pursuit of fashionable lifestyle. Like South Korea Yungong clothing brand "Bang Tesi," the designers and researchers, in order to collect a new popular training ground for comfort, style information, it takes a lot of time.

Fashion is a fast, if you want to become a timeless classic sports brand, it must go hand in hand with fashion. The long-term possession of the female market, we must accelerate research and development, the movement elements and fashion together. For the vast majority of young women, fashion, they do not like rough sports sense, but like with the fashion company with others. Bang Tesi designers believe that many women are reluctant to always change clothes, they want to wear sportswear, both exercise will also be able to go out to friends, but also the appropriate care for their children at home and do housework. Therefore, for female designers to design a sports sandals look like running shoes, a pair of running shoes without upper movement, will be greatly welcomed by customers.

Needless to say, for the sports brand, the women's market development not just for the store to bring traffic, but to change the company's way of thinking. It not only provides a good opportunity for women in the retail market, or a re-calibration and re-understanding of the brand in the market take-off opportunities.

Place of Origin: Guangdong, China (Mainland) Brand Name: MORCCE FASHION Model Number: MCBGWL0112 Material: Canvas, canvas or can be required Capacity: 30 - 40L Type: Softback Use: Day Backpack Size: 35cm*20cm*38cm Color: optional Usage: backpack for school teens Kyword: canvas backpack

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